By Guest Blogger and Marketing Guru, Alyse Faour
I often wonder what it was like for the generations who could not depend on Facebook and Instagram as a means of getting their names out there.
While we view social media as a blessing, it may be stripping us of our ability to effectively communicate in person. Your online image, coupled with a solid dose of in-person interaction is a powerful self-marketing method.
1. Be relatable
For professionals, start off by knowing your audience and understanding how you can relate to them. Showing your human side in addition to your image as a professional is often what attracts people to you in the first place.
2. Post with a purpose
While we all love your inspirational quotes, it’s not necessary to upload one on your Facebook every 3 hours. Be consistent with interesting updates, yet avoid overwhelming your audience.
3. Connect with people you meet
Reach out to those you meet along the way. This shows others that you value having met them, and they could be a contact you might want to have for the future.
4. Be patient
It takes time to build your following. If you’re not consistent with your efforts, you can’t expect to see certain results. As a young professional, you have time to strengthen relationships and your reputation, so don’t get frustrated early on.
5. Don’t sanitize your social media accounts
No matter how large or small your following may be, there is always going to be someone who reveals his or her distaste for something you’ve said or done through negative commentary. If you remove these comments, your audience may see this as your attempt to avoid certain issues, so it is best to come up with a sophisticated and well-thought-out response.
6. Don’t solely rely on social media
Anyone can sound appealing online, so it’s crucial that you get out there and network. I understand the idea of interacting in person and not via the Web can be alarming, but it’s highly advantageous for the young professional.
Use social media as a tool to help you connect and share your personal and professional life, but don’t neglect the power of getting out in your community. This is the most effective way of letting people know who you are. Cheers and happy networking!
Alyse Faour is a Tampa native who graduated from Plant High School in 2010. She then went on to Florida State University and graduated with a B.A. in Editing, Writing and Media and Spanish. While at FSU, Alyse was a member of the all-female a cappella group, the AcaBelles.
Upon graduation in 2014, she moved to San Jose, Costa Rica where she taught English for several months. Alyse is currently the Development Coordinator at Academy Prep Center of Tampa, a private middle school serving students who qualify for need-based scholarships. She is passionate about public relations and development, and looks forward to her professional growth in Tampa.